At Best Choice Cosmetics and Fragrances (BCCF), we believe beauty should be effortless, personal, and safe. As a family-run beauty store, we are committed to providing personalized skincare and beauty solutions that eliminate the guesswork, guiding you toward products that truly enhance and complement your natural beauty.

Our Journey So Far

Founded in 2009 as Best Choice Fresh Foods and rebranded in 2014 as Best Choice Cosmetics & Fragrances, we became the pioneer beauty store in Ogba, Ikeja, Lagos, Nigeria. In 2019, we embarked on a transformative journey, redefining our mission with a focus on wholesome well-being and personalized care. This vision led to the creation of our signature slogan: “We take care of you.”

Our success is built on one key principle: customizing and personalizing the customer experience. We:

• Curate safe, high-quality skincare, fragrance, hair, and makeup products using a scientific-based approach to enhance your radiance.
• Foster meaningful customer interactions, ensuring you feel heard, valued, and understood.
• Provide a welcoming and relaxing ambiance, offering a refreshing escape from the hustle and bustle of daily life.

In 2022, we launched our skincare consultation service, offering expert guidance on skin concerns, personalized product recommendations, and holistic well-being tips on nutrition, rest, and fitness. This commitment to excellence earned us the “Award of Excellence” for Best Cosmetic Brand in the region by TREK AFRICA AWARDS.

At BCCF, we go beyond beauty—we take care of you.